How to Launch a Brand

This book will guide you through the steps necessary to build a brand from the ground up:

Step 1 (Chapter 1):
Create a brand platform

Step 2 (Chapter 2):
Devise a brand name

Step 3 (Chapter 3):
Design your brand's identity

Step 4 (Chapter 4):
​Craft your brand atmosphere touchpoints

"A great book that will truly inspire!"
NEW YORK PUBLIC LIBRARY