NEW Cover Design!
Special Workbook edition featuring page-by-page call-outs of to-do's and things to consider, as well as added resources, notes sections and chapter objectives, making this the perfect hands-on guidebook for any entrepreneur startinga business. Also ideal for marketing students in the classroom environment.
(In case you feel like you are going crazy seeing the price displayed twice above, we have good news: It's not you, it's us. Well, it really is Weebly, but who are we to point fingers? We hope it will be fixed soon, and apologies for the eyesore.)
Please note, unlike our other books, Workbooks do not ship with bookmarks.
The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.
In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
To learn more about this book, read reviews, watch a video and view endorsements, head to howtolaunchabrand.com